This article is about creating products that solve people's problems. To be honest if your product doesn't solve someone's problem, in fact a problem for a lot of people, then it's probably a waste of time creating it. People buy for two main reasons. One is to avoid the pain of a challenge of some sort and the other is because they believe the product will bring them pleasure in some form. However the greater motivator is pain. People will be more likely to spend money to solve an issue that is really hurting them in some way and will pay more to overcome a challenge in most cases than to just to experience pleasure.
Having explained why it's best to create a product that solves a problem, preferably a common problem, here are some tips on how to do that. One way to identify a potential challenge is to look back over your own life. Customers will be attracted to you because they feel you can relate to them, that you have something in common. So it stands to reason that they might well be struggling with the same issues that you have in the past. So think about the challenges you've overcome and don't belittle your achievements e.g. it can't have been a big deal because I was able to solve it.
Of course, the best source of ideas for your product are your market, your potential or existing customers. So ask them what their current challenges are. If you have a list, send out an email. If not, think about where you could connect with people in your particular niche. Are there forums or groups that you could get involved with? Just by skimming through the posts you will probably get a good idea about what people are most interested in and of course, you can ask them directly too. If you want to increase your response rate then offer them an incentive - something that they perceive as valuable but that is low or no cost to you.
If at all possible, arrange to speak directly with potential or existing clients to really dig deep into what problems they want help with. Offer short free consultation calls where you actually do most of the listening by asking them questions about what challenges are holding them back and what they would like to achieve. Record these to analyse later as they will be a goldmine not just for creating your products but also for your marketing resources. If you do these things then you will find it easy to produce a product that meets your market's needs and therefore sells.
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