In this article I will discuss how to decide the length of your ebook. In order to make this decision you will need to identify the purpose of your ebook. The decision will also be based on the price you intend to charge or not, if you want to write an eBook to giveaway.
However in simple terms your eBook should be long enough to do justice to your topic, to give your readers the information they need to achieve the result promised and no longer. It is the results or benefits that your reader will gain from reading and applying the content of your eBook that are most important not the length. Indeed people are so overloaded with information these days that the shorter and more concisely you can convey your message the better. A short eBook that gets results is better than a long one that is hard to follow and makes the reader search for the gems within it.
So what do you want to do with your ebook? What do you want your eBook to achieve for you and for the reader? It is important to get clear on the answers to these questions which will help you to decide how long your eBook should be. If you are creating an eBook to giveaway in return for joining your email list, for example, then I suggest that you keep your eBook short, say 10-12 pages. All you want to do is give them a taster of what you could do to help them, enough to help them feel you know your stuff and can be trusted. Always focus on helping your reader overcome a challenge and/or get a better result than they have previously.
Even if you intend to sell your ebook, then this principle of making it easy to read, follow and put into practice still apply. The price of your eBook should be based more on the value of the outcomes or results that they could achieve using the information you provide. However if you are charging a higher price then they will expect more than just 10-12 pages. There are no hard and fast rules. You need to do your research and check out your competition.
Another reason why you might decide to create a more lengthy eBook is if you intend to publish it via Amazon, etc with the purpose of building up your reputation and credibility. Here you are looking to get into the best sellers list and not necessarily to make money.
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