Creating your own product gives you a wide variety of options. Most people create a product, launch a landing or squeeze page, add a sales page and maybe an up sell and then just leave it at that.
They promote and sell their eBook without taking advantage of a multitude of ways they can use the content.
Let us have a look at how much mileage you can get from just one ebook.
Firstly, use some of the chapters for a smaller product to use as a give away. This can be used as a teaser to encourage sales of your ebook. Most people can't resist a freebie and this is a great way to whet people's appetite.
Don't just use random chapters, make sure that you end up with a stand alone product, but leave each chapter with a question and a reference to your ebook. For instance, 'Would you like to know how to resolve this problem?' See my eBook for the answer to this and other questions.
You now have a report that you can give away and use to promote your ebook. Make your report roughly half the size of your ebook.
Break the report down and use it as a mini series for a newsletter. This is a great way to get subscribers added to your list. People will be eager to get the next part of the series, and again you can use it as a teaser for your ebook.
Use social media and tweet tips, add parts to your Facebook and Google+ page with a link back to a blog post promoting your ebook.
You already have several ways to market your ebook, but there are still more.
You can convert either your eBook or report into articles and submit to article directories. Vary the length of your articles, some 400-600 words long and others around 1000 words long.
Some ezine publishers prefer longer articles, so this will give you a greater chance of your articles being picked up and re-published.
Create more teasers for your eBook by doing a mini series on your blog. Use different chapters than the ones you used in your newsletter to ensure continued interest.
You can also turn it into a video and use it as an upsell, some people prefer videos to PDF files and are willing to pay more for them.
Finally transcribe it into audio so people can listen to it on the go, quite a lot of people prefer this. They can listen on the way to work or while taking the children to school.
If you think that this looks like a lot of hard work, trust me, all you have to do is copy and paste and you have a variety of ways to promote your ebook. Don't forget to include the link to your landing page when you offer your free report.
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