In this article I'm going to share the two-step process I use to create information products in a matter of hours. I will show you how simple and easy it can be to create your own products. To build a successful online business you need to be able to create products on a regular basis to keep up-to-date with changes in your niche and as your customers let you know what else they want and need from you to help them overcome their challenges and reach their goals.
The two steps are preparation and creation. Preparation is crucial to making the process as quick as possible. I am working on the assumption that you know your niche, know the topic you are going to create the product about. Otherwise there will be an additional step you need to take, namely research which would mean it would take you longer to produce the final product. The other key to fast product creation is choosing the right medium. The two fastest types of product to create are audio and video (the type of video where you just talk to camera) compared with an eBook or slide show style video (both of these are useful in certain circumstances).
The preparation part of the process could be done in about an hour. The basic idea is to brainstorm all that you know about the topic of your product and then organise it logically. It's a good idea to get into the zone creatively first. Just a few minutes of deep breathing and relaxation will help you to empty your mind of other distractions and optimize your brain waves to enable the ideas to flow. Don't judge anything, just write down anything and everything that comes to mind. It can be helpful to set an alarm for say half an hour and just capture as much as you can in that time. Then you need to group the ideas together and decide on what order to present them to convey your information as clearly as possible.
The creation part of the process will take as long as the product you want to create. So a 1 hour audio takes 1 hour to record with maybe just a few extra minutes to set things up and save and edit the recording afterwards. You are going to record based on the notes you created in the preparation stage. It takes some nerve to start with but there really is no need to write it all out like a script. So there are the two steps it really is as simple as that.
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