In this article I'm going to give you the six steps to creating your own information product. If you follow step-by-step through the process you will be able to create your own information product and be able to market it to your exact audience. This is going to be highly valuable if you are clueless on how to create your own product.
Step one: In order for you to even know what you're going to create for your product you need to select the audience that you will be helping. For anybody who is clueless on where to begin it's as simple as selecting the audience that you want to target. An example of a target audience would be men that have huge bellies. Another would be men who want to get their ex-girlfriends back.
Finding a target audience is going to be the most important structure step that you take in creating your own information product. You will need to have a target audience that you focus on in order for you to come up with a product that will be in demand.
Step two: Once you've selected the audience you will need to find out the problems that they are having to create a solution. Let's take the same example above of men that have huge bellies. The first thing that you want to figure out is what your target audience's problems are and if they are actively searching to solve them.
The best way to find your audiences wants and desires is to go to forums with a bunch of your target audience asking questions and voicing their issues and concerns. This is an easy way of doing market research and understanding the ongoing problems that your target audience is going through. You will be able to find out information to help you create multiple products if you want.
Step three: Once you know who your audience is and the problems that they are facing you will need to get the information to solve the problems. If you have no clue on how to solve their problem you will need to do extensive research to find solutions. In many cases the information is free online. The hardest part about getting information will be the time consumption it takes to find all the different answers. You will be surprised on how many complex problems are available on the Internet, for free, if you do detailed research.
Step four: Create the product. Create a table of contents from all the information that you have gathered from your target audience and then write out the body based on the information you've gathered from your research. This is as simple as you referring to to all the information that you of research and writing in a compelling way with your own words.
Step five: Create your sales copy for your product. You'll need a sales page in order for you to be able to sell your product to your target audience. The sales page that serves as your advertisement to what your product will offer. The best advice I've received on creating a compelling sales copy is to list a ton of benefits that your target audience will receive if they buy your product.
The easiest way to find the benefits inside of your product is to carefully go through your product and any time when you see something that is incredibly important write it out in benefit form. On your sales page list the benefits that your target audience will receive and reference to the page number they will find it on.
Step six: You will need a payment processor in order for you to be able to receive payments. The easiest nontechnical payment processor is Pay Pal. You will to set up the technical aspects of delivering the product. You also need to set the technical aspects of receiving payment. Make sure you set the price of the product at an affordable price to your target audience's financial ability. Follow these six steps and you will be able to have your own information product up and running in no time.
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