Information product creation is often seen as an insurmountable, if not impossible task for prospective online marketers and newbie writers as well. There is however and often overlooked strategy to compile your content and thus cut down your research time substantially, by simply consulting experts within the field or niche that you are targeting.
Nothing can be more simple than locating the experts in your field of interest and then to approach them. You can start off by looking at online forums and find the most prolific contributors and the other members who provide the most valuable information. Look out especially for those who write extensive comments as this is generally an indication that they are very knowledgeable on the topic.
Make it your express duty to then find their e-mail addresses and gather all additional contact details. This must include but not be limited to their forum ID, full name or nickname where applicable, and any other relevant information about them, which should be captured into a word processing document.
You must then send them an email with a list of your questions and be optimistic that they will respond positively with some of the valuable information that you after. As a precautionary however, it is sometimes not that wise to just e-mail them out of the blue in the hope that they will respond to your question with no perceived reward on offer. Consider the following important steps first, as it will substantially increase your chances of getting them to answer:
1) At firstly, make contact with them through the forum that they posted on. It is quite easy to respond to any of their questions, back up their responses or add additional positive feedback to elevate their importance. There is also nothing wrong to engage in some general chatting, and even try to get on first name terms as a means of breaking the ice and ultimately converse on a more personal level.
2) Secondly, it will become essential for you to offer them a perceived high value incentive to answer, because it is highly unlikely they'll do something for nothing. These experts most likely have businesses ventures that they run on a full-time basis
and do not have much free time to assist others. But what incentives could be deemed as appropriate to offer them? A personal acknowledgement within your product or eBook will carry a lot of weight and must be a serious consideration. Alternatively, you could give them a cut of your profits from your book but if you are contacting more than two experts then this could erode your profit margins.
Once you have finalised your incentive scheme, it then becomes important to formulate a set of questions that you need answered. If by example, you have 12 questions you want answered and have 3 experts or gurus lined up then send four different questions to each guru to cover all 12. It is of course possible that you maybe answered some of them already through your own online or offline research.
The more substantive your answers as obtained from online forum experts, the better this will be for the quality and revenue potential of your information product.
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