Are You Making The Most Of Product Creation?

Creating your own product gives you a wide variety of options. Most people create a product, launch a landing or squeeze page, add a sales page and maybe an up sell and then just leave it at that.

They promote and sell their eBook without taking advantage of a multitude of ways they can use the content.

Let us have a look at how much mileage you can get from just one ebook.

Firstly, use some of the chapters for a smaller product to use as a give away. This can be used as a teaser to encourage sales of your ebook. Most people can't resist a freebie and this is a great way to whet people's appetite.

Don't just use random chapters, make sure that you end up with a stand alone product, but leave each chapter with a question and a reference to your ebook. For instance, 'Would you like to know how to resolve this problem?' See my eBook for the answer to this and other questions.

You now have a report that you can give away and use to promote your ebook. Make your report roughly half the size of your ebook.

Break the report down and use it as a mini series for a newsletter. This is a great way to get subscribers added to your list. People will be eager to get the next part of the series, and again you can use it as a teaser for your ebook.

Use social media and tweet tips, add parts to your Facebook and Google+ page with a link back to a blog post promoting your ebook.

You already have several ways to market your ebook, but there are still more.

You can convert either your eBook or report into articles and submit to article directories. Vary the length of your articles, some 400-600 words long and others around 1000 words long.

Some ezine publishers prefer longer articles, so this will give you a greater chance of your articles being picked up and re-published.

Create more teasers for your eBook by doing a mini series on your blog. Use different chapters than the ones you used in your newsletter to ensure continued interest.

You can also turn it into a video and use it as an upsell, some people prefer videos to PDF files and are willing to pay more for them.

Finally transcribe it into audio so people can listen to it on the go, quite a lot of people prefer this. They can listen on the way to work or while taking the children to school.

If you think that this looks like a lot of hard work, trust me, all you have to do is copy and paste and you have a variety of ways to promote your ebook. Don't forget to include the link to your landing page when you offer your free report.

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Ebook Creation - How Long Should My Ebook Be?

In this article I will discuss how to decide the length of your ebook. In order to make this decision you will need to identify the purpose of your ebook. The decision will also be based on the price you intend to charge or not, if you want to write an eBook to giveaway.

However in simple terms your eBook should be long enough to do justice to your topic, to give your readers the information they need to achieve the result promised and no longer. It is the results or benefits that your reader will gain from reading and applying the content of your eBook that are most important not the length. Indeed people are so overloaded with information these days that the shorter and more concisely you can convey your message the better. A short eBook that gets results is better than a long one that is hard to follow and makes the reader search for the gems within it.

So what do you want to do with your ebook? What do you want your eBook to achieve for you and for the reader? It is important to get clear on the answers to these questions which will help you to decide how long your eBook should be. If you are creating an eBook to giveaway in return for joining your email list, for example, then I suggest that you keep your eBook short, say 10-12 pages. All you want to do is give them a taster of what you could do to help them, enough to help them feel you know your stuff and can be trusted. Always focus on helping your reader overcome a challenge and/or get a better result than they have previously.

Even if you intend to sell your ebook, then this principle of making it easy to read, follow and put into practice still apply. The price of your eBook should be based more on the value of the outcomes or results that they could achieve using the information you provide. However if you are charging a higher price then they will expect more than just 10-12 pages. There are no hard and fast rules. You need to do your research and check out your competition.

Another reason why you might decide to create a more lengthy eBook is if you intend to publish it via Amazon, etc with the purpose of building up your reputation and credibility. Here you are looking to get into the best sellers list and not necessarily to make money.

Repurposing Content For The Web - How To Reuse Your Old Content   Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience   The Top Two Mistakes of First-Time Information Product Developers   Creating Info Products in Competitive Niches - The Myth Exposed   

Easy Information Product Creation - Ask the Experts at Online Forums

Information product creation is often seen as an insurmountable, if not impossible task for prospective online marketers and newbie writers as well. There is however and often overlooked strategy to compile your content and thus cut down your research time substantially, by simply consulting experts within the field or niche that you are targeting.

Nothing can be more simple than locating the experts in your field of interest and then to approach them. You can start off by looking at online forums and find the most prolific contributors and the other members who provide the most valuable information. Look out especially for those who write extensive comments as this is generally an indication that they are very knowledgeable on the topic.

Make it your express duty to then find their e-mail addresses and gather all additional contact details. This must include but not be limited to their forum ID, full name or nickname where applicable, and any other relevant information about them, which should be captured into a word processing document.

You must then send them an email with a list of your questions and be optimistic that they will respond positively with some of the valuable information that you after. As a precautionary however, it is sometimes not that wise to just e-mail them out of the blue in the hope that they will respond to your question with no perceived reward on offer. Consider the following important steps first, as it will substantially increase your chances of getting them to answer:

1) At firstly, make contact with them through the forum that they posted on. It is quite easy to respond to any of their questions, back up their responses or add additional positive feedback to elevate their importance. There is also nothing wrong to engage in some general chatting, and even try to get on first name terms as a means of breaking the ice and ultimately converse on a more personal level.

2) Secondly, it will become essential for you to offer them a perceived high value incentive to answer, because it is highly unlikely they'll do something for nothing. These experts most likely have businesses ventures that they run on a full-time basis

and do not have much free time to assist others. But what incentives could be deemed as appropriate to offer them? A personal acknowledgement within your product or eBook will carry a lot of weight and must be a serious consideration. Alternatively, you could give them a cut of your profits from your book but if you are contacting more than two experts then this could erode your profit margins.

Once you have finalised your incentive scheme, it then becomes important to formulate a set of questions that you need answered. If by example, you have 12 questions you want answered and have 3 experts or gurus lined up then send four different questions to each guru to cover all 12. It is of course possible that you maybe answered some of them already through your own online or offline research.

The more substantive your answers as obtained from online forum experts, the better this will be for the quality and revenue potential of your information product.

Repurposing Content For The Web - How To Reuse Your Old Content   Information Product Creation - Use Different Learning Modalities To Reach Your Target Audience   The Top Two Mistakes of First-Time Information Product Developers   Creating Info Products in Competitive Niches - The Myth Exposed